Author Archives: Daniel Calleja

Google are constantly making changes which keep us on our toes.  A myriad of constant updates means that your service provider needs to…

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by…

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were…

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…